MIDDLE TO HIGH INCOME!
"Golfers earn approximately three times the median income of the average US citizen, plus they fall within the top one percentile of disposable / discretionary income spenders, making them one of the most sought after groups."
With an average income of $85,960, the golfing public has money to spend. 42% of golfing households earn in excess of $100,000, with 24% earning above $125,000.
Golfers have the discretionary income to enjoy the finer things in life. From the cars they drive, to the food they eat, to the investments they make, the accomplishments of this exclusive audience provides for an affluent lifestyle. This prosperity is reflected in the clothes they select, where they choose to live and the lavish accessories they decide to purchase.
BUSINESS OWNERS AND DECISION MAKERS FOR THEIR COMPANIES!
Golf has always been a means of interaction and advancement into the corporate world. 75% of the golfing community are executives or top level decision makers. 43% own their own business or are partners.
HIGHER LEVELS OF EDUCATION
The demographic of the golfer points to an overwhelming 84% having attended college with 42% of golfers holding post-graduate degrees.
FEMALE GOLFERS
Women represent the fastest growing segment of the golf market. 41% of all new golfers are women. These ladies have high incomes, advanced degrees, sophisticated tastes and most often control the family budgets.
THE BOOMER EFFECT
Baby Boomers alone will account for an increase of 75 to 100 million extra rounds of golf that will be played in the U.S. over the next ten years. This is the most affluent, high spending generation in our nation’s history. They control 70% of America’s net worth and half of all the household discretionary income.
Demographic data is compiled from a variety of national research groups, the National Golf Foundation and U.S. Census Department.
"Golfers earn approximately three times the median income of the average US citizen, plus they fall within the top one percentile of disposable / discretionary income spenders, making them one of the most sought after groups."
With an average income of $85,960, the golfing public has money to spend. 42% of golfing households earn in excess of $100,000, with 24% earning above $125,000.
Golfers have the discretionary income to enjoy the finer things in life. From the cars they drive, to the food they eat, to the investments they make, the accomplishments of this exclusive audience provides for an affluent lifestyle. This prosperity is reflected in the clothes they select, where they choose to live and the lavish accessories they decide to purchase.
BUSINESS OWNERS AND DECISION MAKERS FOR THEIR COMPANIES!
Golf has always been a means of interaction and advancement into the corporate world. 75% of the golfing community are executives or top level decision makers. 43% own their own business or are partners.
HIGHER LEVELS OF EDUCATION
The demographic of the golfer points to an overwhelming 84% having attended college with 42% of golfers holding post-graduate degrees.
FEMALE GOLFERS
Women represent the fastest growing segment of the golf market. 41% of all new golfers are women. These ladies have high incomes, advanced degrees, sophisticated tastes and most often control the family budgets.
THE BOOMER EFFECT
Baby Boomers alone will account for an increase of 75 to 100 million extra rounds of golf that will be played in the U.S. over the next ten years. This is the most affluent, high spending generation in our nation’s history. They control 70% of America’s net worth and half of all the household discretionary income.
- Boomer Golfers:
- Hold average investment portfolios of $245,000
- 70% own mutual funds, 63% own stocks
- 91% own their primary residence
- 17% own a second home
Demographic data is compiled from a variety of national research groups, the National Golf Foundation and U.S. Census Department.